Questions from Fundamentals of Strategy


Q: Compare the different views of leadership, particularly with regard to knowledge

Compare the different views of leadership, particularly with regard to knowledge, courage and people. What are the commonalities and differences?

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Q: What reforms to these systems would you recommend? What downsides to

What reforms to these systems would you recommend? What downsides to these reforms might there be?

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Q: Which leaders are more transformational, which more transactional and which situational

Which leaders are more transformational, which more transactional and which situational (see Section 9.4)?

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Q: How does Tesla Motor’s strategy fit with the various strategy definitions in

How does Tesla Motor’s strategy fit with the various strategy definitions in Figure 1.1?

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Q: What seems to account for Tesla’s success and current difficulties?

What seems to account for Tesla’s success and current difficulties?

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Q: Construct short strategy statements covering the goals, scope and advantage of

Construct short strategy statements covering the goals, scope and advantage of Samsung and York University. How much do the different private and public sector contexts matter?

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Q: Construct a strategy statement for your own organization (university, sports

Construct a strategy statement for your own organization (university, sports club or employer). What implications might this statement have for your particular course or department?

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Q: Sticking to the 35-word limit suggested by Collis and Rukstad

Sticking to the 35-word limit suggested by Collis and Rukstad in Section 1.2.3, what strategy statement would you propose for Airbnb?

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Q: Carry out a ‘three-horizons’ analysis (Section 1.

Carry out a ‘three-horizons’ analysis (Section 1.2.1) of Airbnb, in terms of both existing activities and possible future ones. How might this analysis affect its future strategic direction?

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Q: Using the headings of environment, strategic capability, strategic purpose and

Using the headings of environment, strategic capability, strategic purpose and culture seen in Section 1.3.1, identify key positioning issues for Airbnb and consider their relative importance.

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