Questions from General Marketing

Q: For each of the following goods and services, indicate which direct

For each of the following goods and services, indicate which direct marketing channel or channels you think would be best.

Q: How does the nature of the market for a firm’s goods or

How does the nature of the market for a firm’s goods or services affect the choice of a promotion method?

Q: What are the three primary objectives of advertising? Give an example

What are the three primary objectives of advertising? Give an example of when each one might be used.

Q: Identify the different types of emotional appeals in advertising. What are

Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?

Q: What are the two conditions that must exist for a consumer to

What are the two conditions that must exist for a consumer to be influenced by a reference group? Have you ever made a purchase based on reference group influence? If so, what was the purchase and how...

Q: Identify and describe the different advertising media. Which are on the

Identify and describe the different advertising media. Which are on the rise? Which are facing possible decline?

Q: How does each of the following factors affect the decision to emphasize

How does each of the following factors affect the decision to emphasize personal selling or non-personal advertising and sales promotion?

Q: What is trade promotion? What are its objectives?

What is trade promotion? What are its objectives?

Q: Which of the four sales channels is each of the following salespeople

Which of the four sales channels is each of the following salespeople most likely to use?

Q: What is team selling? Describe a situation in which you think

What is team selling? Describe a situation in which you think it would be effective.