Questions from General Marketing

Q: What are allowances? How do they work?

What are allowances? How do they work?

Q: Describe the three ways that buyers and sellers handle transportation expenses.

Describe the three ways that buyers and sellers handle transportation expenses.

Q: How is product-line pricing helpful to both retailers and their

How is product-line pricing helpful to both retailers and their customers?

Q: What is the difference between loss leader and leader pricing? When

What is the difference between loss leader and leader pricing? When do retailers use each?

Q: What is the difference between a competitive bid and a negotiated price

What is the difference between a competitive bid and a negotiated price.

Q: Describe briefly the three traditional global pricing strategies. Give an example

Describe briefly the three traditional global pricing strategies. Give an example of a firm or product that would be likely to adopt one of the three approaches, and explain why.

Q: Identify the four types of utility, and give an example of

Identify the four types of utility, and give an example of each.

Q: Do you agree with countertrade as a legitimate form of conducting business

Do you agree with countertrade as a legitimate form of conducting business? Why or why not? Describe a countertrade agreement that Microsoft might make in another country.

Q: What are the three different types of competition? Give an example

What are the three different types of competition? Give an example of each.

Q: Define “relationship marketing” and describe how it fits into the

Define “relationship marketing” and describe how it fits into the marketing concept.