Questions from General Marketing

Q: Draw a line representing the goods–services continuum. Then place

Draw a line representing the goods–services continuum. Then place each of the following along the continuum. Briefly explain your decision. a. Skype b. Teleflora.com c. Pottery Barn d. Hyundai dealers...

Q: List the five e-business categories.

List the five e-business categories.

Q: Describe the issues that go into developing a successful website. How

Describe the issues that go into developing a successful website. How does the purpose of the website affect its implementation and cost?

Q: Explain how a Web presence can improve the performance of traditional brick

Explain how a Web presence can improve the performance of traditional brick-and-mortar operations.

Q: Describe the type and purpose of information found on a corporate website

Describe the type and purpose of information found on a corporate website.

Q: How is wireless access changing e-marketing?

How is wireless access changing e-marketing?

Q: Describe how firms can alleviate some of the privacy concerns of online

Describe how firms can alleviate some of the privacy concerns of online shoppers.

Q: What is purchase fraud?

What is purchase fraud?

Q: 1. Describe how Zappos is building brand equity along the four

1. Describe how Zappos is building brand equity along the four dimensions of brand personality. 2. What steps might Zappos take to build its private brands without endangering its relationship with th...

Q: 1. Where does BoltBus fall on the goods–services continuum

1. Where does BoltBus fall on the goods–services continuum? With this in mind, what strategies might BoltBus use to gain a competitive advantage over rival bus companies? 2. What steps might BoltBus...