Questions from General Marketing

Q: 1. How does BoltBus use a combination of penetration pricing and

1. How does BoltBus use a combination of penetration pricing and everyday low pricing (EDLP) to achieve its objectives? 2. BoltBus is well-known for its $1 ticket sales promotion. Though it has been...

Q: How can marketers use interactive and social marketing to convert needs to

How can marketers use interactive and social marketing to convert needs to wants and ultimately build long-term relationships with customers?

Q: Imagine your favorite restaurant. List as many installations, raw materials

Imagine your favorite restaurant. List as many installations, raw materials, and supplies as you can that you think the restaurant owner or manager must be responsible for purchasing.

Q: 1. What factors account for the rising popularity of Greek yogurt

1. What factors account for the rising popularity of Greek yogurt? 2. Do you think the sales trend will continue upward? Why or why not?

Q: 1. What steps could Scripps and Food Network take to avoid

1. What steps could Scripps and Food Network take to avoid marketing myopia? Create a company motto for them reflecting your ideas. 2. Identify three trends in the social-cultural environment that yo...

Q: 1. Hotel chains see millennials as critical to their financial growth

1. Hotel chains see millennials as critical to their financial growth. What are some reasons why? 2. How should the hotel industry use social media to connect with younger travelers?

Q: 1. How can Costco.com better inform its online customers

1. How can Costco.com better inform its online customers of the product variety available and the real value of its special offers? 2. What priority do you think Costco should put on expanding its onl...

Q: 1. Is segmenting customers as “Explorers,” “Admirals,”

1. Is segmenting customers as “Explorers,” “Admirals,” and the like a useful marketing tool? Why or why not? 2. Which segments of the cruise market are most likely to be influenced by social media? Wh...

Q: 1. Scripps identifies its core audience as upscale women who are

1. Scripps identifies its core audience as upscale women who are decision makers. Give at least one example each of cultural, social, and family influences that might sway their viewing and purchasin...

Q: 1. Experience has taught the Kings that smaller, specialty markets

1. Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for their GaGa SherBetter. Under what conditions might they begin to make a successful move into the...