Questions from General Marketing

Q: 1. In what additional ways can Kellogg’s capitalize on the popularity

1. In what additional ways can Kellogg’s capitalize on the popularity of social media to market its products? 2. What changes do you think Kellogg’s could profitably make in its current social media s...

Q: 1. Are there more ways Kraft Foods can tailor its structure

1. Are there more ways Kraft Foods can tailor its structure, its products, or its communication efforts to better satisfy customers? If so, what are they? 2. How do you think splitting the company int...

Q: 1. How does the Audience Rewards program support Nederlander’s overall

1. How does the Audience Rewards program support Nederlander’s overall strategic plan? 2. It might seem as though Nederlander’s first-mover strategy has the entertainment rewards market locked up. Bu...

Q: 1. How might Nederlander benefit from expanding its business throughout the

1. How might Nederlander benefit from expanding its business throughout the European Union (outside the United Kingdom)? What might be the drawbacks? 2. Nederlander has already engaged in some produc...

Q: The former mayor of New York City called for a ban on

The former mayor of New York City called for a ban on super-sized sugary drinks at delis, fast-food restaurants, and sports areas in the city, saying that obesity is a national epidemic and New York s...

Q: 1. How does Nederlander achieve the three major criteria for effective

1. How does Nederlander achieve the three major criteria for effective market segmentation? 2. Where would you place Evita’s audience members on the VALSTM framework? Explain your choice. How might...

Q: 1. In your opinion, does a spirit of innovation create

1. In your opinion, does a spirit of innovation create a competitive advantage for a company? How can Nike use its innovative spirit to its advantage in the marketplace? 2. What other product extensio...

Q: 1. Describe how the Pepe’s pizza giveaway promotion relates to each

1. Describe how the Pepe’s pizza giveaway promotion relates to each step in the AIDA concept. 2. How might Pepe’s use guerilla marketing to promote its brand among college students?

Q: 1. How does Pepe’s Pizzeria use price and social interactions to

1. How does Pepe’s Pizzeria use price and social interactions to build relationships with its customers? 2. How does Pepe’s Pizzeria ensure customer satisfaction?

Q: 1. Food Network adopts a dual distribution strategy. In your

1. Food Network adopts a dual distribution strategy. In your opinion, what are the benefits of this? 2. Scripps and Food Network appear to have achieved channel cooperation. However, describe a scen...