Questions from General Marketing

Q: 1. According to a recent Nielsen survey, there has been

1. According to a recent Nielsen survey, there has been a significant increase in the number of consumers 65 and older using smartphones. How can Walgreens take advantage of this demographic as the co...

Q: 1. Why is it important for W.W. Grainger

1. Why is it important for W.W. Grainger to understand exactly who its B2B customers are? 2. In what other ways can Grainger provide a good customer experience via its mobile apps and company website?...

Q: 1. What do you think would happen to retail prices if

1. What do you think would happen to retail prices if the United States withdrew the penny from circulation? Why? 2. Some observers suggest eliminating the nickel as well, since each one costs more t...

Q: 1. In your view, does Zappos use social media effectively

1. In your view, does Zappos use social media effectively to strengthen its brand? Why or why not? 2. Zappos does not have a formal policy about social networking in the workplace. What are the benefi...

Q: 1. Describe how the economic environment may influence Zappos’ marketing efforts

1. Describe how the economic environment may influence Zappos’ marketing efforts. 2. Explain how Zappos’ move into downtown Las Vegas fulfills the four levels of the social responsibility pyramid.

Q: 1. Describe the buyer-seller relationship between Zappos Insights and

1. Describe the buyer-seller relationship between Zappos Insights and its business clients. 2. How would you classify the business market demand for Zappos Insights training? Explain your answer.

Q: Imagine a vending machine that would charge more for hot drinks—

Imagine a vending machine that would charge more for hot drinks—coffee, tea, and cocoa—during cold weather. What is your opinion of a temperature-sensitive vending machine? Consumers who live in colde...

Q: State whether each of the following illustrates strategic or tactical planning:

State whether each of the following illustrates strategic or tactical planning: a. Global automakers begin setting up manufacturing plants in China b. Play N Trade Video Games and Dimensions Games Co...

Q: Emissions standards for motorcycles took effect in 2006 under rules adopted by

Emissions standards for motorcycles took effect in 2006 under rules adopted by the Environmental Protection Agency. There were no previous emissions controls for motorcycles at all, but even under the...

Q: Should marketers be concerned about offending one market segment when trying to

Should marketers be concerned about offending one market segment when trying to reach another? Why or why not?