Questions from General Marketing

Q: 1. How would you define the major problem faced by GaGa

1. How would you define the major problem faced by GaGa that a marketing research program could resolve? How has this problem affected the marketing of the company’s products? How might marketing rese...

Q: 1. Critics say marketing games manipulate customers into giving away ever

1. Critics say marketing games manipulate customers into giving away ever more personal information without the real thrill of game playing. Do you agree? Why or why not? 2. Banks say they are cautiou...

Q: 1. Do you think General Mills’ rapid progress toward some of

1. Do you think General Mills’ rapid progress toward some of its goals means it has set appropriate benchmarks for social responsibility achievement? Or should it set higher ones? 2. How can the compa...

Q: In this chapter, you learned that American Girl has expanded its

In this chapter, you learned that American Girl has expanded its products beyond the original American Girl dolls, intended for nine-year-old girls. Why has this strategy worked for the company? Ident...

Q: 1. If you were a Food Network marketer, how would

1. If you were a Food Network marketer, how would you state the network’s overall marketing message? 2. Describe the types of advertising appeals that you think would be most effective with Food Netwo...

Q: 1. Why is the link between relationship marketing and social responsibility

1. Why is the link between relationship marketing and social responsibility so important to Small’s business success? 2. Geoffrey B. Small is an avant-garde designer and unconventional businessperson....

Q: 1. Over the next ten years, do you think Geoffrey

1. Over the next ten years, do you think Geoffrey Small’s insistence on exclusivity will continue to benefit his business or begin to be detrimental? Why? 2. In your opinion, why does Geoffrey Small...

Q: 1. In your opinion, should Food Network try to attain

1. In your opinion, should Food Network try to attain prestige objectives through pricing? Why or why not? 2. How would you classify the market structure for Food Network’s offerings (both content and...

Q: 1. What are the benefits of e-marketing for Hubway

1. What are the benefits of e-marketing for Hubway? What are the potential drawbacks? 2. Thus far, Hubway essentially engages in business-to-consumer (B2C) e-marketing. Cite two or three examples of...

Q: 1. Describe how Hubway can use relationship selling to build partnerships

1. Describe how Hubway can use relationship selling to build partnerships with retailers and corporations. 2. How might Hubway create sales promotions using specialty advertising?