Questions from General Marketing

Q: How might marketers make the most of shifts in the social-

How might marketers make the most of shifts in the social-cultural environment?

Q: Describe the importance of consumer rights in today’s marketing activities.

Describe the importance of consumer rights in today’s marketing activities.

Q: Why is it worthwhile for a firm to create an ethics program

Why is it worthwhile for a firm to create an ethics program?

Q: Briefly describe the marketing uses for each of the social media platforms

Briefly describe the marketing uses for each of the social media platforms and social media tools.

Q: As you scan the list of types of positions in social media

As you scan the list of types of positions in social media marketing, choose two for which you think you would be best suited. Explain the reasons for your choice.

Q: For what purposes do not-for-profit organizations turn to

For what purposes do not-for-profit organizations turn to social media marketing?

Q: Why is it important for the goals of a social media marketing

Why is it important for the goals of a social media marketing campaign to be both clear and flexible?

Q: How do social media marketers arrive at a target audience?

How do social media marketers arrive at a target audience?

Q: What is the purpose of monitoring and measuring the SMM campaign?

What is the purpose of monitoring and measuring the SMM campaign?

Q: What are the four main features of a well-written corporate

What are the four main features of a well-written corporate social media policy? Why should companies write such policies?