Questions from General Marketing

Q: Name and describe the five major promotion tools used in a company’s

Name and describe the five major promotion tools used in a company’s marketing communications mix.

Q: What is integrated marketing communications (IMC), and how does a

What is integrated marketing communications (IMC), and how does a company go about implementing it?

Q: How does a company determine its promotional budget? Answer

How does a company determine its promotional budget?

Q: In a small group, select an advertisement that appropriately addresses each

In a small group, select an advertisement that appropriately addresses each aspect of the communication process shown in Figure 14.2. Illustrate how each element is represented in the company’s advert...

Q: According to a Nielsen Global Survey, consumers are more likely to

According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible. Find three examples of advertisements that incorporate socially respons...

Q: Explain how TOMS used public relations for the #withoutshoes campaign as

Explain how TOMS used public relations for the #withoutshoes campaign as part of the company’s promotion mix. It what ways did this tool helped promote TOMS?

Q: Research the internet for more information on how TOMS engages consumers using

Research the internet for more information on how TOMS engages consumers using promotion tools. Choose two specific campaigns and evaluate TOMS’s promotion strategies for both.

Q: Since lighter skin and skin whitening are popular in Thailand, is

Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not.

Q: Discuss the major public policy issues in pricing practices within a given

Discuss the major public policy issues in pricing practices within a given channel level and across channel levels.

Q: Find other examples of marketers creating controversy by promoting culture-based

Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture.