Questions from General Marketing

Q: Investigate the Selfycart app. What benefits and challenges will stores face

Investigate the Selfycart app. What benefits and challenges will stores face in introducing Selfycart or any other mobile checkout app.

Q: If Selfycart or a similar mobile checkout app was available at your

If Selfycart or a similar mobile checkout app was available at your grocery store, would you use it? What benefits would you gain by using this new technology? Discuss the challenges you would face.

Q: Is it ethical for retailers to create a promotion but not have

Is it ethical for retailers to create a promotion but not have sufficient merchandise for all shoppers who want to buy the items?

Q: Is it smart for Target to create such shopping frenzies even though

Is it smart for Target to create such shopping frenzies even though some customers are dissatisfied? Explain why or why not.

Q: If this company’s stockturn rate was 3.5 last year,

If this company’s stockturn rate was 3.5 last year, is the stockturn rate calculated above better or worse? Explain.

Q: Define Bass Pro Shops’ targeting strategy. Does the chain provide a

Define Bass Pro Shops’ targeting strategy. Does the chain provide a truly differentiated experience?

Q: Describe how Bass Pro Shops became the nation’s leading outdoor retailer based

Describe how Bass Pro Shops became the nation’s leading outdoor retailer based on the retail marketing mix.

Q: Compare and contrast upstream and downstream partners in a company’s supply chain

Compare and contrast upstream and downstream partners in a company’s supply chain. Explain why value delivery network might be a better term to use than supply chain.

Q: Why is Bass Pro Shops succeeding while Cabela’s is floundering?

Why is Bass Pro Shops succeeding while Cabela’s is floundering?

Q: What challenges does Volvo Trucks face in maintaining the success it has

What challenges does Volvo Trucks face in maintaining the success it has achieved with this campaign?