Questions from General Marketing


Q: Define YouTube in terms of competitive advantage.

Define YouTube in terms of competitive advantage.

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Q: Of all Google’s competitors, which ones should it attack? Which

Of all Google’s competitors, which ones should it attack? Which ones should it avoid?

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Q: Week after week, consumers shop for many of the same groceries

Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aw...

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Q: Which basic competitive strategy does Google follow?

Which basic competitive strategy does Google follow?

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Q: Will L’Oréal continue to succeed at such a high level? Why

Will L’Oréal continue to succeed at such a high level? Why or why not?

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Q: Name and describe the four types of joint ventures as methods for

Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market?

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Q: Briefly outline the strategies used for adapting products to a global market

Briefly outline the strategies used for adapting products to a global market. Provide an example for each strategy.

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Q: In a small group, identify and research an environmental threat—

In a small group, identify and research an environmental threat—such as a regulatory threat, a cultural threat, or and economic threat—posed to global marketers. Analyze the issues related to this thr...

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Q: You have been asked to consult with a small business owner who

You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy. You are not certain if the owner thorough...

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Q: Research the Great Firewall of China. How will such government control

Research the Great Firewall of China. How will such government control affect social media marketing in China? Report on a Western online company now operating in China. How is it able to work within...

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