Questions from General Marketing

Q: What is environmental sustainability? How should companies gauge their progress toward

What is environmental sustainability? How should companies gauge their progress toward achieving it?

Q: Describe the sustainability principles marketers can use to operate in a responsible

Describe the sustainability principles marketers can use to operate in a responsible and ethical manner?

Q: Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would

Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your...

Q: In a small group, discuss each of the morally difficult situations

In a small group, discuss each of the morally difficult situations in marketing presented in Table 20.1. Which ethics philosophy is guiding your decision in each situation?

Q: If the company’s original contribution margin was 40 percent, calculate the

If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2, Marketing by the Numbers, paying attention to...

Q: Is Facebook acting responsibly or merely trying to monetize kids as critics

Is Facebook acting responsibly or merely trying to monetize kids as critics claim?

Q: In a small group, conduct research on this topic and formulate

In a small group, conduct research on this topic and formulate a sustainable, responsible marketing plan for marketing infant formula across the globe. Present your plan.

Q: Is it wrong for marketers to create wants where none exist in

Is it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support your answer.

Q: Most large egg farmers sell eggs directly to retailers. Using Kroger’s

Most large egg farmers sell eggs directly to retailers. Using Kroger’s prices, what is the farmer’s price per dozen to the retailer for conventional and organic eggs if Kroger’s margin is 20 percent b...

Q: How many dozen eggs does a conventional farmer need to sell to

How many dozen eggs does a conventional farmer need to sell to break even? How many does an organic farmer need to sell to break even?