Questions from General Marketing

Q: Camel is not the only Amazon tracking or online price tracking application

Camel is not the only Amazon tracking or online price tracking application. Find and describe an example of another online price tracking tool for consumers.

Q: Research the Daraprim pricing issue. Is it wrong for Turing Pharmaceuticals

Research the Daraprim pricing issue. Is it wrong for Turing Pharmaceuticals to charge such a high price for this medication? Support your position.

Q: According to one Harvard Business Review article over the past five years

According to one Harvard Business Review article over the past five years returns for the S&P Pharmaceuticals Select Industry Index have been virtually doubled those of the broader S&P 500 (roughly 24...

Q: Given the cost per king-size sheet set above, and

Given the cost per king-size sheet set above, and assuming the manufacturer has total fixed costs of $500,000 and estimates first year sales will be 50,000 sets, determine the price to consumers if th...

Q: If the company decides to sell through retailers instead of directly to

If the company decides to sell through retailers instead of directly to consumers online, to maintain the consumer price you calculated in the previous question, at what price must it sell the product...

Q: Under the concept of customer value-based pricing, explain Trader

Under the concept of customer value-based pricing, explain Trader Joe’s success.

Q: List and briefly describe the major logistics functions. Provide an example

List and briefly describe the major logistics functions. Provide an example of a decision a logistics manager would make for each major function.

Q: Does Trader Joe’s employ good-value pricing or value-added

Does Trader Joe’s employ good-value pricing or value-added pricing? Explain.

Q: Does Trader Joe’s pricing strategy truly differentiate it from the competition?

Does Trader Joe’s pricing strategy truly differentiate it from the competition?

Q: Is Trader Joe’s pricing strategy sustainable? Explain.

Is Trader Joe’s pricing strategy sustainable? Explain.