Questions from General Marketing

Q: Which segmentation variables does Home Depot appear to be using to reach

Which segmentation variables does Home Depot appear to be using to reach consumer markets? Why are these appropriate?

Q: Do you think Home Depot is segmenting the contractor market using only

Do you think Home Depot is segmenting the contractor market using only business variables or a combination of business and consumer variables? Explain your answer.

Q: What hypothesis do you think the product designer formulated before he began

What hypothesis do you think the product designer formulated before he began researching how consumers use buckets? Do you agree with his decision to use observation rather than another method of coll...

Q: Of the four categories of variables, which seems to be most

Of the four categories of variables, which seems to be most central to Ski Butternut’s segmentation strategy, and why?

Q: How is Ski Butternut applying behavioristic variables in its segmentation strategy?

How is Ski Butternut applying behavioristic variables in its segmentation strategy? Explain your answer.

Q: What role do geographic variables play in Ski Butternut’s segmentation and targeting

What role do geographic variables play in Ski Butternut’s segmentation and targeting?

Q: Which psychological influences on the buying decision process does Disney address with

Which psychological influences on the buying decision process does Disney address with its marketing efforts?

Q: Which social influences on the buying decision process do Disney marketing activities

Which social influences on the buying decision process do Disney marketing activities take into account?

Q: What is marketing? How did you define the term before you

What is marketing? How did you define the term before you read this chapter?

Q: Which situational influences on the buying decision process are particularly important to

Which situational influences on the buying decision process are particularly important to Disney’s marketing efforts?