Questions from General Marketing

Q: How can an organization implement the marketing concept?

How can an organization implement the marketing concept?

Q: In which stage of the business buying decision process is GE’s reputation

In which stage of the business buying decision process is GE’s reputation likely to have the most influence on a railroad that is considering the purchase of new locomotives?

Q: Why is GE’s involvement with the Olympics a good way to show

Why is GE’s involvement with the Olympics a good way to show that the company understands the primary concerns of business customers?

Q: How do environmental, business, interpersonal, and individual factors affect

How do environmental, business, interpersonal, and individual factors affect business purchases?

Q: Identify, describe, and give examples of the four major types

Identify, describe, and give examples of the four major types of business markets.

Q: Why might business customers generally be considered more rational in their purchasing

Why might business customers generally be considered more rational in their purchasing behavior than ultimate consumers?

Q: What are the primary concerns of business customers?

What are the primary concerns of business customers?

Q: What are the commonly used methods of business buying?

What are the commonly used methods of business buying?

Q: Identify the stages of the business buying decision process. How is

Identify the stages of the business buying decision process. How is this decision process used when making straight rebuys?

Q: List several characteristics that differentiate transactions involving business customers from consumer

List several characteristics that differentiate transactions involving business customers from consumer transactions.