Questions from General Marketing

Q: How does Netflix use its marketing mix to create a sustainable competitive

How does Netflix use its marketing mix to create a sustainable competitive advantage?

Q: What performance standards do you think Netflix uses to evaluate the outcome

What performance standards do you think Netflix uses to evaluate the outcome of its marketing strategies?

Q: When Netflix originally entered the movie rental business, was it competing

When Netflix originally entered the movie rental business, was it competing on the basis of a first-mover advantage or a late-mover advantage? Did it rely on the same advantage when it began streaming...

Q: Can you identify the core competencies of your company? Do they

Can you identify the core competencies of your company? Do they currently contribute to a competitive advantage? If not, what changes could your company make to establish a competitive advantage?

Q: Identify and explain the major components of a marketing plan.

Identify and explain the major components of a marketing plan.

Q: Identify the major components of strategic planning, and explain how they

Identify the major components of strategic planning, and explain how they are interrelated.

Q: Explain how an organization can create a competitive advantage at the corporate

Explain how an organization can create a competitive advantage at the corporate strategy level and at the business-unit strategy level.

Q: What are some issues to consider in analyzing a firm’s resources and

What are some issues to consider in analyzing a firm’s resources and opportunities? How do these issues affect marketing objectives and marketing strategy?

Q: How can an organization make its competitive advantages sustainable over time?

How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages?

Q: How should organizations set marketing objectives?

How should organizations set marketing objectives?