Questions from General Marketing


Q: Define income, disposable income, and discretionary income. How does

Define income, disposable income, and discretionary income. How does each type of income affect consumer buying power?

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Q: How do wealth and consumer credit affect consumer buying power?

How do wealth and consumer credit affect consumer buying power?

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Q: How would you define Campbell’s target market for soup?

How would you define Campbell’s target market for soup?

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Q: Describe marketers’ attempts to influence political forces.

Describe marketers’ attempts to influence political forces.

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Q: What types of problems do marketers experience as they interpret legislation?

What types of problems do marketers experience as they interpret legislation?

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Q: What are the goals of the Federal Trade Commission? List the

What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency should have such broad jurisdiction over so man...

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Q: Name several nongovernmental regulatory forces. Do you believe self-regulation

Name several nongovernmental regulatory forces. Do you believe self-regulation is more or less effective than governmental regulatory agencies? Why?

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Q: What does the term technology mean to you? Do the benefits

What does the term technology mean to you? Do the benefits of technology outweigh its costs and potential dangers? Defend your answer.

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Q: Discuss the impact of technology on marketing activities.

Discuss the impact of technology on marketing activities.

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Q: Why are environmental scanning and analysis important to marketers?

Why are environmental scanning and analysis important to marketers?

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