Questions from General Marketing

Q: How do solid community relations help Barrett-Jackson succeed?

How do solid community relations help Barrett-Jackson succeed?

Q: Why is ethical behavior so important for an auction company such as

Why is ethical behavior so important for an auction company such as Barrett-Jackson?

Q: Using Table 4.3, identify additional issues related to your

Using Table 4.3, identify additional issues related to your product for each of the 4Ps.

Q: Referring to Table 4.2 as a guide, discuss how

Referring to Table 4.2 as a guide, discuss how the negative impact of your product’s production and use could be minimized. Table 4.2

Q: What is value? How can marketers use the marketing mix to

What is value? How can marketers use the marketing mix to enhance the perception of value?

Q: Determine the level of importance that marketing citizenship holds in your company

Determine the level of importance that marketing citizenship holds in your company. Identify the various stakeholders who would be affected by your strategic decisions.

Q: What are stakeholders? What role do they play in strategic marketing

What are stakeholders? What role do they play in strategic marketing decisions?

Q: What are four dimensions of social responsibility? What impact do they

What are four dimensions of social responsibility? What impact do they have on marketing decisions?

Q: What is strategic philanthropy? How does it differ from more traditional

What is strategic philanthropy? How does it differ from more traditional philanthropic efforts?

Q: What are some major social responsibility issues? Give an example of

What are some major social responsibility issues? Give an example of each.