Questions from General Marketing


Q: What is social responsibility? Why is it important?

What is social responsibility? Why is it important?

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Q: How does REI implement social responsibility?

How does REI implement social responsibility?

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Q: How do REI’s values relate to the development of an ethical culture

How do REI’s values relate to the development of an ethical culture?

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Q: Describe stakeholder orientation at REI.

Describe stakeholder orientation at REI.

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Q: Do you think TOMS is successful because of its unique products,

Do you think TOMS is successful because of its unique products, or is it the firm’s approach to social responsibility?

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Q: How does TOMS manage its supply chain in order to ensure ethical

How does TOMS manage its supply chain in order to ensure ethical and socially responsible conduct?

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Q: What are the forces in the marketing environment? How much control

What are the forces in the marketing environment? How much control does a marketing manager have over these forces?

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Q: How does TOMS’ business model relate to the understanding of stakeholders and

How does TOMS’ business model relate to the understanding of stakeholders and strategic philanthropy?

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Q: How does Threadless create the equivalent of an online focus group to

How does Threadless create the equivalent of an online focus group to provide feedback on designs?

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Q: How has Threadless used crowdsourcing as the foundation of its marketing research

How has Threadless used crowdsourcing as the foundation of its marketing research?

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