Questions from General Marketing


Q: Discuss the development of a marketing strategy for a university. What

Discuss the development of a marketing strategy for a university. What marketing decisions must be made as the strategy is developed?

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Q: How important are services in the U.S. economy?

How important are services in the U.S. economy?

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Q: Identify and discuss the major characteristics of services.

Identify and discuss the major characteristics of services.

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Q: For each marketing-mix element, which service characteristics are most

For each marketing-mix element, which service characteristics are most likely to have an impact? Explain.

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Q: What is service quality? Why do customers find it difficult to

What is service quality? Why do customers find it difficult to judge service quality?

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Q: Evaluate the product mix brands Cruze, Camaro, and Corvette in

Evaluate the product mix brands Cruze, Camaro, and Corvette in terms of their target market.

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Q: How has GM managed product innovation to sustain the Chevrolet brand for

How has GM managed product innovation to sustain the Chevrolet brand for over 100 years?

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Q: What are the challenges for the Chevrolet brand in the future?

What are the challenges for the Chevrolet brand in the future?

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Q: What kinds of objectives do you think UNICEF set for the Good

What kinds of objectives do you think UNICEF set for the Good Shirts Project? How should UNICEF evaluate the results of this project?

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Q: Identify UNICEF’s target public and client publics. Who is the target

Identify UNICEF’s target public and client publics. Who is the target market for Good Shirts’ social media messages?

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