Questions from General Marketing

Q: Describe an industrial distributor. What types of products are marketed through

Describe an industrial distributor. What types of products are marketed through an industrial distributor?

Q: Under what conditions is a producer most likely to use more than

Under what conditions is a producer most likely to use more than one marketing channel?

Q: What type of psychological pricing are Gannett and The Wall Street Journal

What type of psychological pricing are Gannett and The Wall Street Journal using when they offer print and digital subscriptions together for one price? What do you think of this approach to pricing?...

Q: Comment on this statement. “Channel cooperation requires that members support

Comment on this statement. “Channel cooperation requires that members support the overall channel goals to achieve individual goals.”

Q: Describe supply-chain management. Why is it important?

Describe supply-chain management. Why is it important?

Q: In what ways does Taza benefit from selling directly to some consumers

In what ways does Taza benefit from selling directly to some consumers? What are some potential problems of selling directly to consumers?

Q: In what ways are Taza’s distribution efforts influenced by the fact that

In what ways are Taza’s distribution efforts influenced by the fact that its products are organic?

Q: Which distribution channels does Taza use, and why are they appropriate

Which distribution channels does Taza use, and why are they appropriate for this company?

Q: What effect do you think the opening of NHL stores-within

What effect do you think the opening of NHL stores-within-stores will have on the retail positioning of Dick’s Sporting Goods?

Q: Would you recommend that Dick’s Sporting Goods test direct selling through at

Would you recommend that Dick’s Sporting Goods test direct selling through at-home consultants? Explain your answer.