Questions from General Marketing


Q: How would you describe the store image of Dick’s Sporting Goods?

How would you describe the store image of Dick’s Sporting Goods?

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Q: Discuss how the characteristics of the retail establishment, such as location

Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of your product.

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Q: If your product will be sold to the ultimate customer, what

If your product will be sold to the ultimate customer, what type of retailing establishment is most suitable to your product? Consider the product’s characteristics and your target m...

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Q: Should Gannett and The Wall Street Journal be looking at competitors’ prices

Should Gannett and The Wall Street Journal be looking at competitors’ prices when setting their own prices? Why or why not?

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Q: Are direct marketing or direct selling methods appropriate for your product and

Are direct marketing or direct selling methods appropriate for your product and target market?

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Q: If your product will be sold to another member in the marketing

If your product will be sold to another member in the marketing channel, discuss whether a merchant wholesaler, agent, or broker is most suitable as your channel customer.

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Q: Considering your product’s attributes and your target market’s (or markets’)

Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?

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Q: Describe the three major types of traditional shopping centers. Give an

Describe the three major types of traditional shopping centers. Give an example of each type in your area.

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Q: Discuss the major factors that help to determine a retail store’s image

Discuss the major factors that help to determine a retail store’s image. How does atmosphere add value to products sold in a store?

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Q: If you were opening a retail business, would you prefer to

If you were opening a retail business, would you prefer to open an independent store or to own a store under a franchise arrangement? Explain your preference.

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