Questions from General Marketing

Q: Explain the trade-offs that inventory managers face when reordering products

Explain the trade-offs that inventory managers face when reordering products or supplies. How is the reorder point computed?

Q: When The Wall Street Journal began charging for online access, the

When The Wall Street Journal began charging for online access, the number of visitors to its site dropped dramatically and slowly began rising again. What does this suggest about the price elasticity...

Q: Explain the major differences between private and public warehouses. How do

Explain the major differences between private and public warehouses. How do they differ from a distribution center?

Q: Compare and contrast the five major transportation modes in terms of cost

Compare and contrast the five major transportation modes in terms of cost, speed, dependability.

Q: Under what conditions are tying agreements, exclusive dealing, and dual

Under what conditions are tying agreements, exclusive dealing, and dual distribution judged illegal?

Q: Describe the major functions of marketing channels. Why are these functions

Describe the major functions of marketing channels. Why are these functions better accomplished through combined efforts of channel members?

Q: List several reasons consumers often blame intermediaries for distribution inefficiencies.

List several reasons consumers often blame intermediaries for distribution inefficiencies.

Q: Compare and contrast the four major types of marketing channels for consumer

Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed: a) new automobiles...

Q: Outline the four most common channels for business products. Describe the

Outline the four most common channels for business products. Describe the products or situations that lead marketers to choose each channel.

Q: Identify and describe the factors that may influence marketing channel selection decisions

Identify and describe the factors that may influence marketing channel selection decisions.