Questions from General Marketing


Q: What are the benefits of cost-based pricing?

What are the benefits of cost-based pricing?

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Q: What ideas and services are involved in UNICEF’s product?

What ideas and services are involved in UNICEF’s product?

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Q: Would you recommend that Procter & Gamble use any mode of transportation

Would you recommend that Procter & Gamble use any mode of transportation other than trucks to transport cartons to retailers? Explain your answer.

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Q: Do you think Procter & Gamble should use a direct channel to

Do you think Procter & Gamble should use a direct channel to sell to consumers? Identify one or more arguments for and against using a direct channel for disposable diapers and paper towels.

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Q: What issues in channel conflict might arise from Procter & Gamble’s special

What issues in channel conflict might arise from Procter & Gamble’s special arrangements with Amazon.com?

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Q: Marketing intermediaries perform many activities. Using Table 14.2 as

Marketing intermediaries perform many activities. Using Table 14.2 as a guide, discuss the types of activities where a channel member could provide needed assistance. Table 14.2

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Q: Explain the differences among intensive, selective, and exclusive methods of

Explain the differences among intensive, selective, and exclusive methods of distribution.

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Q: Explain the major characteristics of each of the three types of vertical

Explain the major characteristics of each of the three types of vertical marketing systems (VMS): corporate, administered, and contractual.

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Q: Discuss the cost and service trade-offs involved in developing a

Discuss the cost and service trade-offs involved in developing a physical distribution system.

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Q: What are the main tasks involved in order processing?

What are the main tasks involved in order processing?

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