Questions from General Marketing


Q: What is the difference between ethics and social responsibility?

What is the difference between ethics and social responsibility?

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Q: Why is ethics an important consideration in marketing decisions?

Why is ethics an important consideration in marketing decisions?

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Q: How do the factors that influence ethical or unethical decisions interact?

How do the factors that influence ethical or unethical decisions interact?

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Q: What ethical conflicts may exist if business employees fly on certain airlines

What ethical conflicts may exist if business employees fly on certain airlines just to receive benefits for their personal frequent-flyer programs?

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Q: Give an example of how ethical issues can affect each component of

Give an example of how ethical issues can affect each component of the marketing mix.

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Q: What conditions must exist before a marketing exchange can occur? Describe

What conditions must exist before a marketing exchange can occur? Describe a recent exchange in which you participated.

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Q: How can the ethical decisions involved in marketing be improved?

How can the ethical decisions involved in marketing be improved?

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Q: How can people with different personal values work together to make ethical

How can people with different personal values work together to make ethical decisions in organizations?

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Q: What trade-offs might a company have to make to be

What trade-offs might a company have to make to be socially responsible and responsive to society’s demands?

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Q: What evidence exists that being socially responsible and ethical is worthwhile?

What evidence exists that being socially responsible and ethical is worthwhile?

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