Questions from General Marketing

Q: What are reference groups? How do they influence buying behavior?

What are reference groups? How do they influence buying behavior? Name some of your own reference groups.

Q: What is consumer misbehavior? Describe the various forms of consumer misbehavior

What is consumer misbehavior? Describe the various forms of consumer misbehavior.

Q: How do marketers attempt to shape consumers’ learning?

How do marketers attempt to shape consumers’ learning?

Q: In what ways do lifestyles affect the consumer buying decision process?

In what ways do lifestyles affect the consumer buying decision process?

Q: How does an opinion leader influence the buying decision process of reference

How does an opinion leader influence the buying decision process of reference group members?

Q: In what ways does social class affect a person’s purchase decisions?

In what ways does social class affect a person’s purchase decisions?

Q: With Evolution Fresh, which psychological influences on consumer buying decisions does

With Evolution Fresh, which psychological influences on consumer buying decisions does Starbucks seem to be addressing?

Q: In terms of situational influences and level of involvement, what are

In terms of situational influences and level of involvement, what are the benefits of mobile pay?

Q: Why would Starbucks want customers to know that it believes in social

Why would Starbucks want customers to know that it believes in social responsibility?

Q: How does derived demand apply to the demand for passenger-jet

How does derived demand apply to the demand for passenger-jet engines? What are the implications for GE’s marketing efforts?