Questions from General Marketing

Q: What is a good? What are the differences between tangible and

What is a good? What are the differences between tangible and intangible products?

Q: What are trade margins? How do they relate to the pricing

What are trade margins? How do they relate to the pricing for a producer of goods?

Q: Explain how unethical marketers might use bait-and-switch tactics

Explain how unethical marketers might use bait-and-switch tactics, price-fixing, and predatory pricing. What is surge pricing?

Q: Some of the U.S. population supports free trade,

Some of the U.S. population supports free trade, whereas others are unhappy, even angry, that the government has reduced regulations on imports of such products as textiles and furniture, causing fact...

Q: In marketing, yesterday's success quickly becomes old news. How should

In marketing, yesterday's success quickly becomes old news. How should one of the world's largest retailers plan to build on its' previous achievements? In the retail marketplace, it is becoming harde...

Q: We all know that the world has gone mobile! But how

We all know that the world has gone mobile! But how does this change impact the way market research is done? According to the Pew Research Center, 30 percent of cell phone owners use their phones as t...

Q: How would you like it if every time you used your medication

How would you like it if every time you used your medication somebody knevv about it? Novartis wants to collect information in the cloud whenever someone uses its Breezhaler inhaler. The company has e...

Q: There is always room for more. At least that's what Airbus

There is always room for more. At least that's what Airbus thinks. It has improved on its A320 product family (the world's best-selling aircraft) and introduced the A320neo (new engine option). The A3...

Q: What's for dinner? Sprig would like to play a part in

What's for dinner? Sprig would like to play a part in a health conscious customer's answer to that question. Sprig is an on demand delivery restaurant that offers balanced meals which are fully prepar...

Q: Can virtual reality go mainstream? Facebook would like to believe the

Can virtual reality go mainstream? Facebook would like to believe the answer to that question is a resounding "yes!• The company has big plans for its virtual reality offering, the Oculus Rift, which...