Questions from General Marketing


Q: What is relationship selling? How does it differ from transactional selling

What is relationship selling? How does it differ from transactional selling?

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Q: What is prospecting? What does it mean to qualify the prospect

What is prospecting? What does it mean to qualify the prospect? What is the preapproach? Why are these steps in the creative selling process that occur before you ever contact the buyer so important t...

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Q: What are some ways you might approach a customer? Explain how

What are some ways you might approach a customer? Explain how some types of approaches work better in one situation than another.

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Q: What is the objective of the sales presentation? How might you

What is the objective of the sales presentation? How might you overcome buyer objections?

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Q: Why is follow-up after the sale so important in relationship

Why is follow-up after the sale so important in relationship selling?

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Q: What is the purpose of public relations? What is a crisis

What is the purpose of public relations? What is a crisis management plan? Describe some of the activities that are part of PR.

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Q: What is guerrilla marketing? What is ambient advertising?

What is guerrilla marketing? What is ambient advertising?

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