Questions from General Marketing

Q: What are some of the major criticisms of advertising? What is

What are some of the major criticisms of advertising? What is corrective advertising? What is puffery?

Q: Describe the steps in developing an advertising campaign. What is a

Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics used in an ad campaign?

Q: What is digital media? What are owned, paid, and

What is digital media? What are owned, paid, and earned media? What are the different advertising activities or techniques included in website advertising, mobile advertising, and video sharing?

Q: What are different types of branded content? How do marketers use

What are different types of branded content? How do marketers use branded entertainment and support media, such as directories, out-of-home media, and place-based media, to communicate with consumers?...

Q: How do marketers pretest their ads? How do they post-

How do marketers pretest their ads? How do they post-test ads?

Q: What is media planning? How do media planners use reach,

What is media planning? How do media planners use reach, frequency, gross rating points, and cost per thousand in developing effective media schedules?

Q: What is sales promotion? Explain some of the different types of

What is sales promotion? Explain some of the different types of consumer sales promotions marketers frequently use.

Q: When you're already big it can be hard to get bigger.

When you're already big it can be hard to get bigger. That’s why Alibaba is working hard 10 continued to expand its e-tailing empire. In 1999, Jack Ma, inspired by a trip to the U.S. where he first en...

Q: You learned that media planners use a variety of metrics to help

You learned that media planners use a variety of metrics to help in making decisions on what TV show or which magazines to include in their media plans. Two of these are gross rating points (GRPs) and...

Q: In this chapter, we learned that marketers are increasing their use

In this chapter, we learned that marketers are increasing their use of social media in their marketing communication strategies. Why is this happening? What are some ways a university can use social m...