Questions from General Marketing

Q: A woman sued Taco Bell for deceptive advertising, claiming its tacos

A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense and...

Q: What is buzz? How do marketers practice buzz building?

What is buzz? How do marketers practice buzz building?

Q: What are some ethical problems in buzz marketing?

What are some ethical problems in buzz marketing?

Q: What is viral marketing? How do marketers use brand ambassador or

What is viral marketing? How do marketers use brand ambassador or brand evangelists?

Q: What is social media? What are social networks? Describe Facebook

What is social media? What are social networks? Describe Facebook, Twitter, virtual worlds, product review sites, mobile apps, and location-based social networks.

Q: What is direct marketing? Describe the more popular types of direct

What is direct marketing? Describe the more popular types of direct marketing.

Q: What is m-commerce?

What is m-commerce?

Q: What role does personal selling play within the marketing function?

What role does personal selling play within the marketing function?

Q: Define retailing. What is the role of retailing in today’s world

Define retailing. What is the role of retailing in today’s world?

Q: Describe the various types of sales jobs.

Describe the various types of sales jobs.