Questions from General Marketing

Q: What factors are important in determining whether a manufacturer should choose a

What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why do some firms use hybrid marketing systems?

Q: What are conventional, vertical, and horizontal marketing systems?

What are conventional, vertical, and horizontal marketing systems?

Q: Explain intensive, exclusive, and selective forms of distribution.

Explain intensive, exclusive, and selective forms of distribution.

Q: Explain the steps in distribution planning.

Explain the steps in distribution planning.

Q: What is logistics? Explain the functions of logistics. What is

What is logistics? Explain the functions of logistics. What is reverse logistics?

Q: What are the advantages and disadvantages of shipping by rail? By

What are the advantages and disadvantages of shipping by rail? By air? By ship? By truck?

Q: When can offering too many choices become too much to handle?

When can offering too many choices become too much to handle? Target has gone through a period of bad press as a result of an unacceptable level of stock-outs that upset customers and decreased sales....

Q: To bring cost-effective products to your door, retailers like

To bring cost-effective products to your door, retailers like Walmart use suppliers, some of which may contract work out to other suppliers and so on. And while the initial suppliers that Walmart cont...

Q: As the one-person marketing department for a candy manufacturer (

As the one-person marketing department for a candy manufacturer (your firm makes high-quality, hand-dipped chocolates using only natural ingredients), you are considering making changes in your distri...

Q: Pizza is big business. Americans spend over $40 billion on

Pizza is big business. Americans spend over $40 billion on pizza every year. With more than 59,000 U.S. stores that sell and deliver pizza, customers have lots of options from which to choose. Dominos...