Questions from General Marketing

Q: Assume that you are a member of the marketing department for a

Assume that you are a member of the marketing department for a firm that produces several brands of snack foods. Your assignment is to develop recommendations for consumer and trade sales promotion ac...

Q: Your company has developed a new high-end hand cream,

Your company has developed a new high-end hand cream, designed to noticeably soften hands and reduce the appearance of age spots and scars when used daily. Using the hierarchy of effects, develop comm...

Q: What are some possible effects of B2C e-commerce on traditional

What are some possible effects of B2C e-commerce on traditional retailing?

Q: Disintermediation is becoming more commonplace in the service industry, often eliminating

Disintermediation is becoming more commonplace in the service industry, often eliminating a customer’s interaction with, for example, bank tellers or supermarket clerks. How does this lack of interact...

Q: There has been a lot of criticism about the way politicians have

There has been a lot of criticism about the way politicians have been marketed in recent years. What are some of the ways marketing has helped our political process? What are some ways the marketing o...

Q: Many not-for-profit and religious organizations have found that

Many not-for-profit and religious organizations have found that they can be more successful by marketing their ideas. What are some ways that these organizations market themselves that are similar to...

Q: Music, video, or textbook downloading (even when done clandestinely

Music, video, or textbook downloading (even when done clandestinely) is just a way to create a more efficient supply chain because it “cuts out the middleman” (e.g., stores that sell music, video, and...

Q: Think of the last time you interacted with a salesperson, whether

Think of the last time you interacted with a salesperson, whether it was for a new tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting with and explain wha...

Q: Address the same issues in item 12-22 for a marketing

Address the same issues in item 12-22 for a marketing plan for the town or city where your college is located. How would you market this town or city and the surrounding area as part of the overall co...

Q: Because of increased competition in its community, you have been hired

Because of increased competition in its community, you have been hired as a marketing consultant by a local restaurant. You know that the characteristics of services (intangibility, perishability, var...