Questions from General Marketing

Q: As colleges and universities are looking for better ways to satisfy their

As colleges and universities are looking for better ways to satisfy their customers, an area of increasing interest is the distribution of their product (which of course is a student’s education). Des...

Q: Can a company’s reverse logistics system have a significant influence on how

Can a company’s reverse logistics system have a significant influence on how a consumer views the organization and its brand? Are there specific types of products for which a company’s reverse logisti...

Q: RFID tags are extremely useful for retailers, but many consumers have

RFID tags are extremely useful for retailers, but many consumers have responded negatively to them, even calling them “spy chips.” What are the ethical issues that retailers must be aware of when they...

Q: The supply chain concept looks at both the inputs of a firm

The supply chain concept looks at both the inputs of a firm and the firms that facilitate the movement of the product from the manufacturer to the consumer. Do you think marketers should be concerned...

Q: Companies track a wide range of metrics within the supply chain area

Companies track a wide range of metrics within the supply chain area. Some of the most common ones are the following: • On-time delivery • Accuracy of forecasted inventory needs • Returns processing c...

Q: Address the same issues in item 12-22 for a marketing

Address the same issues in item 12-22 for a marketing plan for the town or city where your college is located. How would you market this town or city and the surrounding area as part of the overall co...

Q: What do we mean by marketing people? Marketing places? Marketing

What do we mean by marketing people? Marketing places? Marketing ideas?

Q: Because of increased competition in its community, you have been hired

Because of increased competition in its community, you have been hired as a marketing consultant by a local restaurant. You know that the characteristics of services (intangibility, perishability, var...

Q: As a soon-to-be college graduate, you be

As a soon-to-be college graduate, you be will be looking for a full-time job in your field. As part of this process, you will need to learn to successfully market yourself. Prepare an outline for your...

Q: You learned that media planners use a variety of metrics to help

You learned that media planners use a variety of metrics to help in making decisions on what TV show or which magazines to include in their media plans. Two of these are gross rating points (GRPs) and...