Questions from General Marketing


Q: What is beacon marketing? What are digital wallets?

What is beacon marketing? What are digital wallets?

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Q: Explain retail store shrinkage and the ways shrinkage normally occurs. What

Explain retail store shrinkage and the ways shrinkage normally occurs. What is “sweethearting”? What is retail borrowing? What are some of the ethical issues in retailers’ treatment of consumers?

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Q: How do marketers classify retail stores? Explain merchandise breadth and depth

How do marketers classify retail stores? Explain merchandise breadth and depth.

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Q: Describe the differences in merchandise assortments for convenience stores, supermarkets,

Describe the differences in merchandise assortments for convenience stores, supermarkets, box stores, specialty stores, category killers, leased departments, variety stores, general merchandise discou...

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Q: Explain the different types of direct selling. What is the difference

Explain the different types of direct selling. What is the difference between a multilevel network and a pyramid scheme?

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Q: What is B2C e-commerce? What are some benefits of

What is B2C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce?

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Q: What are intangibles? How do basic marketing concepts apply to the

What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?

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Q: What is a service? What are the important characteristics of services

What is a service? What are the important characteristics of services that make them different from goods?

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Q: Recently, Twitter has joined other Internet sites in selling preferred positions

Recently, Twitter has joined other Internet sites in selling preferred positions on the site to generate revenue. Do you feel that such revenue-generating activities make sites such as Twitter less at...

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Q: What dimensions do consumers and business customers use to evaluate service quality

What dimensions do consumers and business customers use to evaluate service quality? How should marketers respond to failures in service quality?

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