Questions from General Marketing

Q: Select one of the product categories below. Identify two different firms

Select one of the product categories below. Identify two different firms that offer consumers a line of product offerings in the category. For example, Dell, HP, and Apple each market a line of laptop...

Q: If a company knows that a snack or beverage is typically consumed

If a company knows that a snack or beverage is typically consumed in a single sitting (such as a bottle of soda or a bag of chips), is it ethical for that company to include on the product’s nutrition...

Q: For each of the following products, determine at least three

For each of the following products, determine at least three different prices that might be charged. Then survey each of the individuals within your group to find out how much of each product the...

Q: Explain two-part pricing, payment pricing, price bundling,

Explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics.

Q: Patent trolling is the practice of acquiring patents with the sole purpose

Patent trolling is the practice of acquiring patents with the sole purpose of making money off of them either by suing those who infringe on the patent or by licensing the patent. What do you think of...

Q: Consider the differences in marketing to consumer markets versus business markets.

Consider the differences in marketing to consumer markets versus business markets. Which aspects of the processes of product adoption and diffusion apply to both markets? Which aspects are unique to o...

Q: In this chapter, we explained that knockoffs are slightly modified copies

In this chapter, we explained that knockoffs are slightly modified copies of original product designs. Should knockoffs be illegal? Who is hurt by knockoffs? Is the marketing of knockoffs good or bad...

Q: It is not necessarily true that all new products benefit consumers or

It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to...

Q: What is the difference between the core product, the actual product

What is the difference between the core product, the actual product, and the augmented product?

Q: Assume that you have been hired as the assistant manager of a

Assume that you have been hired as the assistant manager of a local store that sells fresh fruits and vegetables. As you look over the store, you notice that there are two different displays of tomato...