Questions from General Marketing

Q: What is market fragmentation, and what are its consequences for marketers

What is market fragmentation, and what are its consequences for marketers?

Q: What is market segmentation, and why is it an important strategy

What is market segmentation, and why is it an important strategy in today’s marketplace?

Q: List and explain the major demographic characteristics frequently used in segmenting consumer

List and explain the major demographic characteristics frequently used in segmenting consumer markets.

Q: What are some of the ways marketers segment B2B markets?

What are some of the ways marketers segment B2B markets?

Q: List the criteria marketers use to determine whether a segment may be

List the criteria marketers use to determine whether a segment may be a good candidate for targeting.

Q: Explain the differences between undifferentiated, differentiated, concentrated, and customized

Explain the differences between undifferentiated, differentiated, concentrated, and customized marketing strategies. What is mass customization?

Q: Some countries have been critical of the export of American culture via

Some countries have been critical of the export of American culture via movies, television, music and many American consumer goods by U.S. businesses. What about American culture might be objectionabl...

Q: Develop a team presentation for your class that summarizes your findings.

Develop a team presentation for your class that summarizes your findings. Conclude your presentation with comments on what your team believes the company was doing that was particularly good and what...

Q: What product factors affect the rate of adoption of innovations?

What product factors affect the rate of adoption of innovations?

Q: In 1999, several single European nations banded together to form the

In 1999, several single European nations banded together to form the European Union and converted their individual monetary systems over to the euro. Do you believe there will ever be other economic c...