Questions from General Marketing

Q: What is a conversion? What are some examples of conversions on

What is a conversion? What are some examples of conversions on an e-commerce website?

Q: What is a cost-per-order? What kind of

What is a cost-per-order? What kind of information do marketers gain from this metric?

Q: In what ways could JC Penney expect to measure the four elements

In what ways could JC Penney expect to measure the four elements of CRM above within the context of a reward program such as this?

Q: How would data be collected for each element, and how might

How would data be collected for each element, and how might management at JC Penney utilize that data to provide loyal customers with a very strong relationship with the firm?

Q: Are there specific products that you purchase where branding does not matter

Are there specific products that you purchase where branding does not matter and has never mattered to you? What characteristics of the related products and your own individual preferences can help ex...

Q: If you could choose only two marketing metrics (remember metrics,

If you could choose only two marketing metrics (remember metrics, not conversions) to track for each of these websites, identify which two you would select for each website and explain why.

Q: Rank the conversion actions in order of importance and include an explanation

Rank the conversion actions in order of importance and include an explanation of why you have ordered them as such. Identify whether they are short-term oriented as they relate to the organization’s o...

Q: We learned in this chapter that when considering a product need,

We learned in this chapter that when considering a product need, consumers have an evoked set of brands and a consideration set of brands. With some of your classmates, conduct a simple research study...

Q: During the last week of class, your professor explains how she

During the last week of class, your professor explains how she wants to employ a gamification strategy next semester to further motivate and engage students, and she is asking for your help. Develop a...

Q: You probably had more than one school in mind before you ultimately

You probably had more than one school in mind before you ultimately decided on the college or university you are now attending. To better understand how consumers make decisions, prepare an outline th...