Questions from General Marketing

Q: How would you describe Big Data? What are some of the

How would you describe Big Data? What are some of the most significant sources of competitive advantage that Big Data offers?

Q: Describe the various sources of Big Data for marketers.

Describe the various sources of Big Data for marketers.

Q: What is data mining? For marketers, what are some of

What is data mining? For marketers, what are some of the most important applications?

Q: Find an example of a brand extension that you believe negatively impacted

Find an example of a brand extension that you believe negatively impacted consumer perceptions of the brand. Explain why you believe this to be the case by citing aspects of the brand extension that y...

Q: What is the difference between structured and unstructured data? What are

What is the difference between structured and unstructured data? What are some examples of each?

Q: What are marketing analytics, and what kinds of insights are enabled

What are marketing analytics, and what kinds of insights are enabled by today’s marketing analytics solutions? What are predictive analytics?

Q: What is the difference between purchasing digital advertisements with a cost-

What is the difference between purchasing digital advertisements with a cost-per-impression structure versus a cost-per-click structure? Is one better than the other?

Q: Define marketing metrics. How can marketing metrics help marketers understand the

Define marketing metrics. How can marketing metrics help marketers understand the performance of different marketing initiatives and provide greater control?

Q: To what does the lifetime value of the customer refer, and

To what does the lifetime value of the customer refer, and how is it calculated?

Q: What is a click-through rate, and how is it

What is a click-through rate, and how is it calculated?