Questions from General Marketing

Q: What important issues must researchers consider when they plan to collect data

What important issues must researchers consider when they plan to collect data online?

Q: When we consider data quality, what are the differences among validity

When we consider data quality, what are the differences among validity, reliability, and representativeness? How can you know the data have high levels of these characteristics?

Q: As an entrepreneur, you know you want to open a new

As an entrepreneur, you know you want to open a new grocery store, but you aren’t sure what kind of products you want to carry. Discuss the importance of national brands, store brands, and generic bra...

Q: As an admissions manager for a college or university, you are

As an admissions manager for a college or university, you are interested in exploring the use of predictive analytics within the admissions process to bring in students with a higher likelihood of gra...

Q: For this assignment you are going to act as a manual version

For this assignment you are going to act as a manual version of a software program that conducts sentiment analysis. Select a sample of comments (between three and five that do not contain any explici...

Q: Imagine that you are building your own e-commerce site.

Imagine that you are building your own e-commerce site. Having a keen understanding of the importance of defining and putting in place a set of conversions and metrics in advance of launching the site...

Q: Describe the Internet and how Web 3.0 and 4.

Describe the Internet and how Web 3.0 and 4.0 provide greater opportunities for marketers to interact with their customers.

Q: A study conducted by Adobe found that 77 percent of marketers surveyed

A study conducted by Adobe found that 77 percent of marketers surveyed believe that data on customer purchase histories can improve marketing performance, yet only 21 percent actually use it. Similarl...

Q: What is CRM? How do firms practice CRM?

What is CRM? How do firms practice CRM?

Q: Explain the concepts of share of customer, lifetime value of a

Explain the concepts of share of customer, lifetime value of a customer, customer equity, and customer prioritization.