Questions from General Marketing

Q: Describe how CFA results helps provide evidence of construct validity.

Describe how CFA results helps provide evidence of construct validity.

Q: What are the characteristics of good (well-stated) hypotheses

What are the characteristics of good (well-stated) hypotheses?

Q: Describe the distinction between dependence and interdependence multivariate techniques. Provide examples

Describe the distinction between dependence and interdependence multivariate techniques. Provide examples of each.

Q: Major hurricanes in the Gulf of Mexico in 2005 damaged oil rigs

Major hurricanes in the Gulf of Mexico in 2005 damaged oil rigs and refineries, contributing to a spike in oil prices. Some felt those events were the long-expected trigger that would kill off demand...

Q: What does it mean for a hypotheses to be tautological?

What does it mean for a hypotheses to be tautological?

Q: A researcher proposes the following hypothesis: Brand image is positively related

A researcher proposes the following hypothesis: Brand image is positively related to willingness to pay. After running a regression analysis with data on these variables, how would one know if the res...

Q: What evidence would a researcher use to prove a negative relationship existed

What evidence would a researcher use to prove a negative relationship existed between X and Y?

Q: What is the key characteristic identifying multivariate data analysis?

What is the key characteristic identifying multivariate data analysis?

Q: Think about variables that cause one student to perform better in a

Think about variables that cause one student to perform better in a business class than another student. Propose a hypothesis that captures that relationship. Now, think of a third variable that might...

Q: Explain the concept of a variate in multivariate data analysis.

Explain the concept of a variate in multivariate data analysis.