Questions from General Marketing

Q: Explain the role of Wilks Lambda in MANOVA and MANCOVA.

Explain the role of Wilks Lambda in MANOVA and MANCOVA.

Q: What is MANOVA? What distinguishes MANCOVA from MANOVA?

What is MANOVA? What distinguishes MANCOVA from MANOVA?

Q: What is a factor loading?

What is a factor loading?

Q: Define dependence techniques and give examples of multivariate dependence techniques.

Define dependence techniques and give examples of multivariate dependence techniques.

Q: What is a confusion matrix?

What is a confusion matrix?

Q: What is a slopes test?

What is a slopes test?

Q: How is cluster analysis different from factor analysis?

How is cluster analysis different from factor analysis?

Q: Explain what the likelihood value is used for in interpreting logistic regression

Explain what the likelihood value is used for in interpreting logistic regression results.

Q: What is the entropy or pseudo R2?

What is the entropy or pseudo R2?

Q: If someone conducted one-way ANOVAs predicting the clustering variables using

If someone conducted one-way ANOVAs predicting the clustering variables using the cluster membership variable that was obtained from a cluster analysis procedure, what should the expectation of the re...