Questions from General Marketing

Q: Define K-means.

Define K-means.

Q: What is simple structure?

What is simple structure?

Q: How does one use a factor loading matrix (factor structure pattern

How does one use a factor loading matrix (factor structure pattern) in interpreting factor analysis output?

Q: What role does “distance” play in cluster analysis?

What role does “distance” play in cluster analysis?

Q: What does it mean for a variable to mediate the relationship between

What does it mean for a variable to mediate the relationship between two other variables?

Q: What are composite factor scores?

What are composite factor scores?

Q: What role does the matrix of standardized residuals produced by SEM play

What role does the matrix of standardized residuals produced by SEM play in assessing fit and drawing conclusions?

Q: What is a moment in SEM terminology?

What is a moment in SEM terminology?

Q: What do LISREL and SEM stand for? How does these terms

What do LISREL and SEM stand for? How does these terms relate to SEM in general?

Q: Where do the DF originate for a SEM model?

Where do the DF originate for a SEM model?