Questions from General Operations Management


Q: What should be done to improve its relationships with its clients?

What should be done to improve its relationships with its clients?

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Q: Is the adoption of key account management a good idea for P

Is the adoption of key account management a good idea for P-Mecxx?

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Q: Evaluate the quality of service provided by the NBSU.

Evaluate the quality of service provided by the NBSU.

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Q: What recommendations would you make for improvement?

What recommendations would you make for improvement?

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Q: Working from Elena’s reactions, chart her ‘emotional journey’ during her

Working from Elena’s reactions, chart her ‘emotional journey’ during her customer experience.

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Q: How could the university’s IT services have improved Elena’s customer experience?

How could the university’s IT services have improved Elena’s customer experience?

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Q: How did the four perspectives of service operations strategy (top-

How did the four perspectives of service operations strategy (top-down, bottom-up, outside-in, and inside-out) influence the eventual service strategy of Corks Nightclub?

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Q: On the basis of the current service concepts for each pub,

On the basis of the current service concepts for each pub, as well as the financial data provided in Table 4.1, what recommendations should Marie make to the C&L executive board?

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Q: Using the service concept template shown in Figure 4.3,

Using the service concept template shown in Figure 4.3, map out the service concepts for the micro pub, the brewpub and the craft beer bar.

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Q: What advice would you give to Travis Bickley regarding the way the

What advice would you give to Travis Bickley regarding the way the firm classifies its clients?

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