Questions from General Operations Management


Q: Customers call a call center to make room reservations for a small

Customers call a call center to make room reservations for a small chain of 42 motels located throughout the southwestern part of the United States. Business analytics is used to determine how and if...

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Q: Use the Excel template VLC to find the average value of a

Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is six times per y...

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Q: How can an organization increase value to its customers?

How can an organization increase value to its customers?

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Q: Founded in 1839 to facilitate the growth and ease of commerce,

Founded in 1839 to facilitate the growth and ease of commerce, the Greater Cincinnati Chamber of Commerce (www.cincinnatichamber.com) is a membership organization of approximately over 7,000 businesse...

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Q: Peter’s Paper Clips uses a three-stage production process: cutting

Peter’s Paper Clips uses a three-stage production process: cutting wire to prescribed lengths, inner bending, and outer bending. The cutting process can produce at a rate of 200 pieces per minute; inn...

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Q: Describe a customer benefit package.

Describe a customer benefit package.

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Q: Provide an argument for or against adopting a chase strategy for a

Provide an argument for or against adopting a chase strategy for a major airline call center.

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Q: What is a peripheral good or service? Provide some examples.

What is a peripheral good or service? Provide some examples.

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Q: Define “biztainment” and provide an example.

Define “biztainment” and provide an example.

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Q: Explain the difference between value chains and supply chains.

Explain the difference between value chains and supply chains.

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