Questions from General Operations Management


Q: Using the base case data in question 46, use the Excel

Using the base case data in question 46, use the Excel template VLC to analyze how the value of a loyal customer (VLC) will change if the average customer defection rate varies between 15 and 40 perce...

See Answer

Q: Refer to Exhibit 7.7, the restaurant value stream map

Refer to Exhibit 7.7, the restaurant value stream map, and recomputed the total value-added and non-value-added time and cost given the following new information. If a restaurant uses iPads to place o...

See Answer

Q: What is the average defection rate for grocery store shoppers in a

What is the average defection rate for grocery store shoppers in a local area of a large city if they spend $45 per visit, shop 52 weeks per year, the grocery store has a 4 percent gross margin, and t...

See Answer

Q: What is a grocery store’s contribution margin (CM) if the

What is a grocery store’s contribution margin (CM) if the average purchase price is $86.55 per visit, the customer defection rate is 0.10, the VLC is $1,800, and 52 purchases are made per year? Use a...

See Answer

Q: Use the Excel template VLC to estimate the value of a loyal

Use the Excel template VLC to estimate the value of a loyal customer for a loyal Craftsman tool buyer? Assume the contribution margin is 0.25, the purchase price is $300 for a certain set of tools, an...

See Answer

Q: Research and write a short paper (two pages maxi- mum

Research and write a short paper (two pages maxi- mum) describing how organizations use aggregate planning options in Exhibit 14.3.

See Answer

Q: A retail store sells a popular cosmetic called Devine and the store

A retail store sells a popular cosmetic called Devine and the store manager was given $100,000 by the corporate office to improve store performance any way she thinks best. The “bas...

See Answer

Q: The manager at Raphael's Four-Star Italian Restaurant wants to set

The manager at Raphael's Four-Star Italian Restaurant wants to set the price of their premiere entrée. He estimates a loyal customer is worth $1,000. Based on survey data, the customer defection rate...

See Answer

Q: A computer manufacturer currently has a 20 percent customer defection rate.

A computer manufacturer currently has a 20 percent customer defection rate. Their accounting department estimates the incremental contribution to profit and overhead as 35 percent. Customers purchase...

See Answer

Q: A key hospital outcome measure of clinical performance is length of stay

A key hospital outcome measure of clinical performance is length of stay (LOS); that is, the number of days a patient is hospitalized. For patients at one hospital with acute myocardial infarction (h...

See Answer