Questions from Marketing Management

Q: In the chapter you read about several Big Data sources. For

In the chapter you read about several Big Data sources. For each Big Data source listed below, identify an organization that you believe uses (or could use) that data source and then briefly describe...

Q: In the chapter we make a strong case for the relevance of

In the chapter we make a strong case for the relevance of Peter Drucker’s key themes today, even though much of his writing was done decades ago. Do you agree that his message was ahead of its time a...

Q: Select an organization that employs a highly personalized approach to selling

Select an organization that employs a highly personalized approach to selling products or services to its customers online. Ideally, this is one that you have used in the past so that you are more fa...

Q: Pick a firm that interests you and for which you have some

Pick a firm that interests you and for which you have some knowledge of its offerings. a. How would this firm benefit from a marketing dashboard approach? b. What elements would you recommend it pu...

Q: You are the marketing manager for the Bowflex Revolution Home Gym.

You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to both men and women. As you develop the marketing strategy, what differences might you consider i...

Q: You are the marketing manager for Lenovo laptop computers. Identify and

You are the marketing manager for Lenovo laptop computers. Identify and briefly discuss the differences between the consumer market for laptops and the business market. Then give an example of each...

Q: You work for Siemens Power Generations systems and are responsible for the

You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2 million to $5 million) turbine generators to power utility companies. You have been contacted b...

Q: Assume for a moment that you are in marketing for Staples (

Assume for a moment that you are in marketing for Staples (the office supply company) and that the clients you are responsible for are business users (not end-user consumers). What five business mark...

Q: Consider each of the brands below. Review the list of potential

Consider each of the brands below. Review the list of potential sources of differential competitive advantage (differentiation) highlighted in the chapter. For each: (a) indicate which one different...

Q: McDonald’s is interested in your opinion of how it would stack up

McDonald’s is interested in your opinion of how it would stack up on a perceptual map against Burger King, Wendy’s, Taco Bell, and Chick-fil-A on the attributes of convenience and product quality. Cre...