Questions from Marketing Management

Q: This case provides an opportunity to elaborate on two important Product Management

This case provides an opportunity to elaborate on two important Product Management principles: New Product Development and the Product Life Cycle. It also is a good case for discussion of generationa...

Q: The Virgin Group may be a less familiar brand to students in

The Virgin Group may be a less familiar brand to students in the U.S., but many will have heard of Virgin Records and Virgin Airlines. The company’s experience in extending its brand provides a good...

Q: Amazon has proved to be a company that has mastered the service

Amazon has proved to be a company that has mastered the service environment. And, they have no intention of stopping. From continued online experiments (with features being added to Prime membership),...

Q: Students will likely be familiar with Uber. Many of them,

Students will likely be familiar with Uber. Many of them, especially those of drinking age, may have used Uber to get home after visiting a bar with friends. This responsible behavior (planning ahead...

Q: Although many students will not have shopped at Restoration Hardware, this

Although many students will not have shopped at Restoration Hardware, this case is focused on two areas upon which most will be experts: shopping in retail stores and shopping via the internet. The c...

Q: This case should help convince students that virtually any product (certainly

This case should help convince students that virtually any product (certainly any consumer product) could benefit from the use of social media tools. Most of the largest companies have embraced socia...

Q: You are the marketing manager for a small company located in the

You are the marketing manager for a small company located in the United States that manufactures specialized parts for high-end ink-jet printers. The company’s largest customer (Hewlett Packard) has...

Q: This case about a familiar high-tech company covers some important

This case about a familiar high-tech company covers some important themes: brand evolution, innovative advertising and alternative approaches to the creation of advertising content. Many students in...

Q: Imagine you are the Vice President of Sales for a large security

Imagine you are the Vice President of Sales for a large security company and you have been asked to put together a sales information system that collects, analyzes, interprets, and distributes informa...

Q: As we have discussed, understanding the consumers in a target market

As we have discussed, understanding the consumers in a target market is critical to creating an effective value proposition. Assume you are the Vice President of Marketing for Regal Cinemas. What do...