Questions from Marketing Management

Q: 1. Dole creates partnerships with its vendors, are there any

1. Dole creates partnerships with its vendors, are there any drawbacks with this philosophy? 2. What are some of the criteria that Dole should consider when selecting vendors?

Q: By segmenting their product line into 7 segments, has New Balance

By segmenting their product line into 7 segments, has New Balance selected the optimal amount of segments?

Q: What are the risks BMW faces as it continues to add new

What are the risks BMW faces as it continues to add new cars to its product line?

Q: 1. How can Walmart change its image with consumers?

1. How can Walmart change its image with consumers? 2. Will a change in image allow Walmart to charge a price premium?

Q: 1. Should Creston Vineyard use a push or pull strategy in

1. Should Creston Vineyard use a push or pull strategy in its channels? 2. Describe Creston Vineyard's distribution intensity strategy.

Q: SBC is effectively using social media to strengthen their brand community,

SBC is effectively using social media to strengthen their brand community, but has made a conscious decision not to offer their bicycles via their websites or other digital channels. Do you agree wit...

Q: The salesperson in this video notes that expanding business with existing customers

The salesperson in this video notes that expanding business with existing customers is one of the best ways to increase total sales. Why is this the case? What are some of the keys (from the video a...

Q: When going global, one of the most fundamental decisions marketers must

When going global, one of the most fundamental decisions marketers must make is the standardization/localization decision regarding the different elements of the marketing mix. For the Product compon...

Q: The marketing manager for McDonald’s has been asked to develop a code

The marketing manager for McDonald’s has been asked to develop a code of marketing ethics for the company. Develop a marketing code of ethics for McDonald’s, keeping in mind that the company has stor...

Q: Define GoPro’s product in terms of the essential benefit and core product

Define GoPro’s product in terms of the essential benefit and core product. How does an understanding of the essential benefit drive product development for a company like GoPro? What kind of enhance...