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You are the marketing manager for Oxymoron Detergent and have been tasked with introducing this product into Argentina. What six factors would you need to consider in determining the proper channel o...
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The marketing manager for Disney Cruise Line wants to know what demographic trends will affect the cruise line business over the next five years. What kind of research is needed to address this quest...
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The alumni director at your institution wants to know how to serve the alumni better. Design a survey of no more than 10 questions that the alumni director can use to ask alumni about their interest...
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Go to the Strategic Business Insights (SBI) website (www.strategicbusinessinsights.com) and click through to the section on VALSTM. Find the VALSTM survey and complete the questionnaire. a. Are the r...
See AnswerQ: 1. Vosge has chosen a premium/luxury positioning strategy.
1. Vosge has chosen a premium/luxury positioning strategy. What are the pros and cons of this marketing approach for Vosge? 2. What aspects of Vosge’s marketing strategy supports their experience/sto...
See AnswerQ: 1. What central changes are contributing to the growth of Yum
1. What central changes are contributing to the growth of Yum! Brands in global markets? 2. Give some examples of ways that you believe Yum! Brands will have to adapt its offerings to appeal to global...
See AnswerQ: 1. Are people more likely to purchase gas from BP because
1. Are people more likely to purchase gas from BP because of its commitment to the environment? 2. In light of the recent crisis in the Gulf of Mexico, how does BP convince the public that they are si...
See AnswerQ: You are the market research director for a consumer product company.
You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin a search of secondary data. Wha...
See AnswerQ: What are the long-term consequences for Dole’s decision not to
What are the long-term consequences for Dole’s decision not to focus primarily on taste?
See AnswerQ: What are the advantages and disadvantages of Best Buy’s customer centricity strategy
What are the advantages and disadvantages of Best Buy’s customer centricity strategy?
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